iba 2025
Never before has baking been so full of creativity and choice! New food trends are emerging, eating habits are changing and end consumers expect individuality and exciting taste experiences. Whether artisan bakery or industrial company – there are more opportunities than ever to stand out, try out new things and create unique baked goods. It’s YOUR choice: At iba 2025, we invite you to discover this variety at our stand A11 in hall 15 and on the trend island (Food 14 in hall 15) and find out which ingredients, concepts and trends suit your business best.
The world of baking has no limits! We want to encourage bakeries to combine flavours, ingredients and inspirations from all over the world with their very own know-how.
Balanced durum sourdough flavours for baked goods with a strong character and a consistently high quality that makes the production of baked goods extra safe – that’s what CRAFT MASTER DURUM stands for. Whether you want to enhance and vary your bread or want to try some Mediterranean classics – even a small amount of CRAFT MASTER DURUM will have a big impact. Efficient, flexible, reliable and simply delicious.
Looking for trendy baked goods with ten different sprouted seeds and a very special bite? Our TEN SPROUTS not only ensures this, but also provides a pleasant, aromatic flavour thanks to dried wheat sourdough from our own production. The ingredients of our new product are vegan and meet our clean label definition.
Trend raw material oats – four variations in one product: With pregelatinized wholemeal oat flour, oat flakes, wholemeal oat sourdough and oat malt flour, IREKS SOFT OAT is fully geared towards the growing popularity of oat baked goods. The result? Products with a tender character and a gentle sweetness. From classic bread and morning goods to toasties and “Hafersplitter” (Danish-style oat pastries), this clean label product brings variety to every bakery counter.
Mild, nutty flavour and incredibly moist: UNSER BUCHWEIZENVOLLKORN combines wholemeal spelt flour, wholemeal buckwheat flour, coarse wholemeal buckwheat, wholemeal buckwheat sourdough and roasted wholemeal buckwheat flour for baked goods that stand up to the often outdated image of wholemeal bread. In addition to the characteristic colour and special taste of buckwheat, bread made from this product offers unique enjoyment for several days thanks to its long freshkeeping.
Toppings not only conjure up a decorative look on baked goods, but also enhance the flavour of the crust. There are numerous variations that open up a wide range of unexpected possibilities for your own creations and new taste experiences. Our wide range is constantly growing with new, creative ideas.
Delight - grain by grain and without any substitutes: this is what the plant-based way into the future looks like! We deliberately set ourselves apart from meat imitation by focussing on independent textures.
With our VEGRAIN product range, we offer grain-based raw material compositions for the bakery and the kitchen that are packed with a lot of IREKS expertise. Whether vegan, vegetarian or conventional, the vegan base can be customised to suit the different dietary preferences of consumers. The flexible application as a baked goods filling or spread, for patties, sauces or curries creates freedom in the creation of snacks and lunch dishes – depending on the individual orientation and desired flavour. By the way: in addition to VEGRAIN SNACK TOMATO STYLE and VEGRAIN SNACK ASIAN STYLE, the new VEGRAIN SNACK SWEET POTATO will also be available for tasting at iba!
Baked goods have long been more than just a snack in between meals – they should combine enjoyment, aesthetics and social media appeal in a unique way. We’ll be showing ideas on how this can work by means of our Sweet Tables!
Nutty, mild, moist and fresh for a long time: MELLA-MOIST CAKE BUCHWEIZEN is the latest addition to our IREKS MOIST CAKE product range and is right on trend. Buckwheat shines in confectionery baked goods, as well, and offers plenty of creative scope in exciting combinations with fruit, nuts and the like, as well as in a wide variety of baked goods shapes.
Intense cinnamon aroma, golden-brown colour tones with fine shades and a silky-matt shine – who can resist? IREKS CINNAMON provides the perfect basis for aromatic cinnamon fillings. Its easy use as well as baking and freezing stability make it ideal for yeast dough, puff pastry, Danish pastry and confectionery baked goods.
Cookies, but “instagrammable” – innovative and luxurious cookie creations are currently guaranteed to attract attention on social media. Our Cookie Supreme concept provides a variety of ideas for creams and toppings to create individual flavour explosions with ease using MELLA-COOKIE.
Interested in baked goods with a cultural background? “Krentenbollen”, the moist, golden-brown raisin rolls, are more than just a snack in between meals, they are little ambassadors of Dutch baking culture – and true all-rounders! Whether classically pure or creatively refined – one thing always remains the same: the unique flavour. How to make them turn out well, authentic and, above all, stay fresh for a long time? With the new IREKS product EXCELLENT VRUCHT.
